Sampson Media, LLC

The right word, in the right place.

The Right Word

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What Sampson Media can do for you

Posted on January 22, 2015 at 10:10 PM Comments comments (1)

You will never have a more difficult customer than your own mother.

During Christmastide, Mom and I were visiting and said to me, “I guess I just don’t understand what you do.”

Mom is a retired teacher and one of the smartest women I know. She is a mathematician with an analytical mind who taught middle school for 20 years. Her question, though, surprised me and got me thinking, If Mom doesn’t understand what I do as Sampson Media, h...

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Using social media to drive audience members to your website

Posted on July 3, 2013 at 3:50 PM Comments comments (0)

Your website is your public presence, your business card and your audition, all combined in one neat “www” package. But getting people to your website is the ongoing challenge – you need new eyes on your website and you need returning eyes to continue to grow your audience and your business.

There are several social media platforms that you can use effectively to draw in new eyes and to keep bringing back your current audience. But even on those platforms you must ...

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How to Lose your Message

Posted on June 18, 2013 at 11:10 PM Comments comments (0)


What is your message?

You have a brand. And you have something important you want to convey to others or you want to persuade others to buy, be it a product or a service. So, you have a message: Ours is the best because we meet your need or your perception. Buy ours and we will reinforce your self-image and we will reward you for it.

Holding onto that message – why your product or service is the best and worthy of your ...

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The Need for a Federal Shield Law

Posted on May 19, 2013 at 9:30 PM Comments comments (0)


As the editor of the Albion Advertiser, I can remember one occasion in which I placed my notes and source information in our safe in a sealed envelope with a date that was exactly one year and one day in the future. I remember one other time in which I willfully destroyed my own notes for an article.

Both actions were taken in th...

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