|Posted on January 22, 2015 at 10:10 PM|
You will never have a more difficult customer than your own mother.
During Christmastide, Mom and I were visiting and said to me, “I guess I just don’t understand what you do.”
Mom is a retired teacher and one of the smartest women I know. She is a mathematician with an analytical mind who taught middle school for 20 years. Her question, though, surprised me and got me thinking, If Mom doesn’t understand what I do as Sampson Media, how can my clients understand what Sampson Media can do for their businesses and organizations?
So what is it that Sampson Media can do for you?
You have information to share. You have an audience you want to reach. And you need to be relevant to your audience or they aren’t going to see your information.
Yes, you do. The key is to see all of these and all of the related steps as part of one media campaign. You have a message, you need it articulated and delivered to your audience. You listen to their responses and you reply, elaborate and engage.
Sampson Media is your guide. We will take your message and your information and discuss with you who your audience is, where they are and how to best reach them. We will create a package of information that you can host on your website, distribute that information through local and national media channels, use social media to alert your audience members who are already engaged with you, we’ll then use social media to attract new audience members, and invite all of them to respond – through action, comment and website visits for deeper and more developed content. We will bring your message to your audience.
Our philosophy is simple: We will get your message through the crowd to your target audience. To that end, we will help you engage with your audience and build a relationship that benefits your company or organization. We will use your website, social media, press, media distribution networks and direct email to get your word in the right place: in front of your audience members.
What we do:
Press relations – We will craft your press release for print or broadcast and distribute it for you. We will act as contact for your event with media and help to arrange interviews with media. We will provide media with your images and package your multimedia resources.
Community relations – You have a community. They are your customers, your members and your neighbors. They have questions and your have answers to share. You have announcements and events to promote to your community. Let us help you with getting the word out to your community and take an active role in listening to their responses. We’ll bring that back to you and help your craft the information to keep the conversation productive.
Website content – Your website is your home base online. But if you let it get stale, you’ll see a sharp decrease in hits. Let us work with you and create fresh, engaging content that optimizes search engine crawls. Then we’ll use social media to draw your customers and community back to your website time again.
Social media – Social media isn’t just about announcing your message. It’s about engagement, listening and refining your message. Let us guide you into increasing your followers and help you create posts and tweets that will make it through the algorithms to your audience.
Newsletters & Direct Email – Sometimes there is nothing that beats an old-fashioned newsletter. Unless it’s a newsletter sent by direct email! The newsletter and direct email are opportunities to speak intimately with your customers and community members. They are also opportunities to draw them back to your website and invite them into conversation through social media. We will help you promote yourself to your audience and increase engagement through this time-honored approach.
Media Articles – Are you looking for articles, news, media content? Our professional news writer has experience in newspapers, online hyperlocals, national magazines and radio broadcast. Want an article for your organizational managing? Looking for an engaging column or page for your online publications? We’ve got you covered. How about a feature article highlighting your newest achievement? Let us share your good news with your audience.
What Sampson Media does is to get the right word in the right place – your message to your audience though traditional media, online media, website content and social media. You have a story share and we’d like to help you tell it.